Etsy's built-in analytics show views and visits — but not where revenue actually comes from. These tools fill that gap with COGS tracking, profit dashboards, and shop health scores.
The built-in analytics dashboard inside every Etsy seller account. Shows visits, orders, revenue, and listing-level conversion data. Free, always current, and the baseline every…
Free Google tool showing how your standalone site performs in organic search. Reveals keywords driving traffic, click-through rates, and indexing issues. Essential for sellers b…
Heatmaps, session recordings, and user surveys for your standalone storefront or Etsy-supporting website. Shows exactly where buyers click, scroll, and drop off. Free tier inclu…
Privacy-first, cookieless analytics. No GDPR consent banner needed, GDPR-compliant by design. Lightweight script (< 1 KB) won't slow your storefront. Growing favorite among indi…
Inventory and COGS tracking for handmade sellers. If you make physical products and need to track materials, labor, and profitability per item, this is the most purpose-built to…
eRank and Marmalead include shop analytics alongside keyword research. For dedicated profit tracking, Craftybase and Outright (now GoDaddy Bookkeeping) are commonly used. Sellers who run external traffic use UTM parameters with Google Analytics 4 alongside Etsy's native stats.
Yes. Tools like Craftybase, A2X, and Outright pull Etsy transaction data via API and give you COGS tracking, tax reporting, and per-SKU profitability views that Etsy's native dashboard doesn't provide.
Etsy's native dashboard shows revenue but not profit. To track profit per listing, you need to record COGS (materials, time, fees) in a tool like Craftybase or a spreadsheet. Most established sellers use Craftybase for its Etsy-specific materials costing system.
Etsy's marketplace average is around 1–3%. Listings above 3% are performing well. Conversion rate is heavily influenced by the first photo, pricing relative to competitors, and the number of reviews. Keyword research tools like eRank show conversion benchmarks by category.